Avia Eyal
A senior product designer, 10+ years in B2B SaaS. I design the complex parts of software (editors, file structure, platform features) from research through shipped UI. By way of QA engineering and a background in neuroscience.
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ABOUT
Avia Eyal
Senior Product Designer · Tel Aviv
I came to product design the long way. More than a decade in B2B SaaS that began in QA engineering and automation, then grew into design, which means I understand how the software is built, where it breaks, and how to design around complexity rather than past it.
My academic background spans neuroscience at Tel Aviv University and visual communications at Bezalel. In practice I think as much about how people process information as about how a screen looks.
I also illustrate. I oversaw a product illustration language after its original team moved on, creating new artwork and directing an external illustrator to keep it consistent.
Outside work I keep drawing: @aviaeyal ↗
B.A. Design & Visual Communications, Bezalel
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